Analytics: Enhancing the In-Store Shopping Experience | Trends and Outliers

See on Scoop.itWhat is Data Science

Retailers can use analytics with in-store information to identify ways to improve the in-store shopper experience as well as optimize marketing and operations.

Carla Gentry CSPO‘s insight:

Grocers can use this information to help determine the optimal times for having fresh produce delivered and available for shoppers. They can also use these insights to offer sales on certain items, especially those that could potentially accompany produce (croutons, certain brands of salad dressing) that they’re looking to promote

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