Google Now, Anticipatory Systems, and the Future of Big Data | MIT Technology Review

See on Scoop.itData Nerd’s Corner

The next frontier for big data is the individual.

Carla Gentry CSPO‘s insight:

So-called anticipatory systems such as Google Now represent one example of what could result. We’re already seeing the transformations that big data is causing in advertising and other situations where millions of people’s activity can be measured at a time. Now data science is looking at how it can help individuals. Timely updates on a United Airways flight may be among the tamer applications. Think instead of statistical models that tell you what job to take, or alert you even before you feel ill that you may have the flu.

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