How to Improve Your Web Site’s ROI

See on Scoop.itData Nerd’s Corner

What is your Web site’s ROI?  When was the last time you heard anyone ask that question?

CFOs are demanding (and marketers are scrambling for) a clear definition of social media return on invest

Carla Gentry CSPO‘s insight:

An effective Web site positions the company in the visitor’s mind.  It focuses on the essence of the company’s value proposition.  It tells the visitor – succinctly – why his time is well spent on the site and why the company’s products/services can provide value to his business or personal life.

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