New Market Research – Still A Ways to Go?

See on Scoop.itData Nerd’s Corner

Are we – myself included – kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants? Or is “New MR” more necessary than ever?

Carla Gentry CSPO‘s insight:

The responsibility for overly long, tedious questionnaires has to lie with the MR clients who pay for them; from Ray’s evidence, there are enough MR client-side researchers that still have internal stakeholders and Budget owners who value the data output.

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