See on Scoop.it – Data Nerd’s Corner
Are we – myself included – kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants? Or is “New MR” more necessary than ever?
Carla Gentry CSPO‘s insight:
The responsibility for overly long, tedious questionnaires has to lie with the MR clients who pay for them; from Ray’s evidence, there are enough MR client-side researchers that still have internal stakeholders and Budget owners who value the data output.
See on www.greenbookblog.org
Analytical-Solution 