Gold diggers: Insurance firms are looking to harness big data to get a ‘golden’ view of customers


“I like the idea of getting a golden view of a client,” he continued. “One view of the truth where everything you’ve got about that client you have got in one view, so you can sell holistically and cross-sell and get a better picture – that’s useful.

Source: www.computing.co.uk

"I like the idea of getting a golden view of a client," he continued. "One view of the truth where everything you’ve got about that client you have got in one view, so you can sell holistically and cross-sell and get a better picture – that’s useful.

See on Scoop.itData Nerd’s Corner

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: