But let us take a step back here. Who are we trying to sell to? Let us not forget, you know the prospects and customers in your forecast. The people you are trying to speak to, are those who are “thinking” about buying. But we can go one better than that! If we have community, we can pull in those that haven’t thought about buying. Your competitors or prospects that might not even know they have a problem OR that your solution exists.
Gamification is a very trendy term right now, what does it mean?
The main purpose for employing Gamification is to incentify, engage and improve user engagement. In devising a “game” you work out the particular behaviors you want and then give points when people exhibit those behaviors.
For example, at a recent conference I attended, an App was provided to download. Gamification was “provided” by offering points for leaving speaker feedback, looking at the exhibitors details, etc etc. The organisers then hoped that people’s natural competitive streak will mean they will compete (results published on a “Leaderboard”). To get further up the Leaderboard you need to leave more speaker and session feedback, all good behaviors.
Gamification is for Trendy Marketing People it has no Place in Sales, Right?
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