Big data analytics is great but it’s no silver bullet


analyticalsolution:

Experience really does matter! May not be a Silver Bullet but better than flying by the seat of your shorts!!!

Originally posted on Gigaom:

A lot of the talk around big data analytics focuses on the sheer amount of data, the speed of inputs and the glitzy visualizations that can result from analysis. But if you focus on all those bells and whistles before really thinking through the problems you need to solve, you’re putting the cart before the horse, according to two business users of the technology.

“It’s about putting the business question first. In marketing, where my experience is, it’s clear if you’re driving program success by leveraging vast volumes of data, having the correct problem and … then having an answer that can show why you did what you did,” Mohan Namboodiri, VP of customer analytics at Williams-Sonoma, told attendees of GigaOM’s Structure Data event in New York.

John Sothan,  VP of finance for BuildDirect, agreed. “The way to turn data into insight is to squash the notion that big…

View original 3,148 more words

About these ads
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 40 other followers

%d bloggers like this: