Small Biz Using Digital Marketing More, Crediting It With Customer Acquisition Successes


See on Scoop.itData Nerd’s Corner

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact.

Carla Gentry CSPO‘s insight:

It’s not all rosy for small businesses, though. 59% of respondents said that it’s harder to run a business today than it was 5 years ago, with the leading reasons being the economy affecting their business (55%), it being harder to keep pace with technology (49%), and more direct competitors (40%).

See on www.marketingcharts.com

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