Breaking from Tradition: The Four Ms of Influence Marketing

See on Scoop.itData Nerd’s Corner

Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.

Carla Gentry CSPO‘s insight:

While these platforms offer a decent starting point for who could potentially influence your customers to move along the purchase life cycle from awareness to intent to purchase, there have been too few success stories shared to show this is the case.

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